Farm Launch™ · Mushroom Cultivation

Launch a commercial mushroom farm with a proven system.

Start with a 21-day feasibility phase that pressure-tests output goals, footprint, infrastructure and budget before you commit capital.


01 Discovery

Free, 30 minutes

02 Feasibility

21 days, $5,000

03 Buildout

Custom scope

04 Support

Optional retainer

For entrepreneurs who need a buildable plan before they commit capital.

Who it's for

Farms ready to scale

Founders

Wellness Brands

Investors

How I work with clients

With a small number of operators each year, I design and launch regenerative systems:

Whether you're planning a 1,000 to 10,000 lb/week facility, a myco-integrated retreat or an R&D lab, every project begins with a focused feasibility phase that aligns system design, economics and infrastructure before capital is deployed.

The Farm Launch™ pathway

Four steps from idea to cultivation.

Each step ends with a clear output, so you only move forward when the system and the numbers make sense.


01

Discovery call

Free 30 minutes

A quick call to understand your goals, location, timeline and rough budget. We'll decide together if Farm Launch is a fit.

  • Clarify species, volume and markets

  • Check your site and budget ballpark

  • Confirm fit for Farm Launch

‍ Book a discovery call

02

21-day feasibility phase

Fixed scope 21 days

Starting at

$5,000

A fixed-scope engagement that ends with a feasibility report and a clear go or no-go recommendation, delivered within 21 days of kickoff. The report covers:

  • Output goals and production model options

  • Facility footprint and conceptual layout

  • Infrastructure and equipment envelope

  • Budget and timeline ranges

  • Site review and market analysis

  • Preliminary financial model

  • Food-safety and export/import considerations

  • Key risks, constraints and recommendations



03

Buildout and launch

Phase 2  Custom scope

If the feasibility looks good, we move into detailed design and launch support. This can be hourly, a monthly retainer or a scoped project fee, depending on how hands-on you want me.

  • Detailed facility design and workflows

  • Vendor and equipment support

  • On-site or remote commissioning

  • Staff training and SOPs

  • Support with certifications such as organic


04

Ongoing support

Optional Retainer

Once you're live, I can stay on as a remote advisor to help troubleshoot, optimize and scale.

  • Retainer advisory

  • Scaling support, for example 1,000 to 5,000 lb/week

  • Process optimization and troubleshooting

Systems integration and advanced support

The systems behind a farm that holds up at scale.

Tested first at Fallen Oak Mycology, our sister farm, and available through buildout and ongoing support.

  • Monitoring system setup

    Sensors, climate stability and reporting, managed by MycoTex or by your team.

  • Farm and lab design

    Layout optimization, contamination-minimizing flow and a blueprint for scaling.

  • Cultivation techniques

    Best practices drawn from Fallen Oak's years of commercial-scale production data.

  • Substrate recipes and ratios

    Optimized for your species, efficiency and cost advantage.

  • Financial tools and growth models

    Custom spreadsheets for weekly COGS, labor efficiency, yield forecasting, profit scenarios and expansion planning.

  • Climate and cultivation tech

    Environmental control hardware and interfaces, plus licensing of automation software.

More ways to work together

Support beyond launch.


Systems design and infrastructure scaling

Design and scale regenerative infrastructure, from first sketch to full production.

Whether you're building a mushroom farm, developing mycelium materials or starting a land-based retreat, I help shape the systems, design specs and protocols that integrate biotech into sustainable living and agriculture. With 18+ years in cultivation and facility build-outs, I also help you source the right equipment, build production SOPs and create systems that scale without losing craft, quality or mission.

Ideal for:

Early-stage developers, landowners, mushroom brands, eco-labs and decentralized farms needing technical clarity and done-for-you design

Pricing:

Monthly retainer, based on scope

Pitch and brand development

Sharpen your vision, voice and investor materials.

Need to raise money or clarify your value proposition? I work with mission-driven founders to shape decks, messaging and narratives that attract aligned capital, clients and collaborators.

Best for:

Founders, eco-CEOs and biotech teams looking to fundraise or rebrand

Available as:

One-time intensive or ongoing monthly advisory


Most services run on a monthly retainer, so support can flex as your project evolves.

Book a discovery call to talk through your needs, and you'll receive a custom proposal.

How pricing works
Digital products Start on your own. Get credit when you want help.
Complete Food Safety & SOP Library
$650.00

A full library of 29 individual Standard Operating Procedures, plus a cover guide, covering the complete range of food safety and operational practices a real mushroom production facility needs to run cleanly and pass inspection. Built around MGAP standards and structured to support MGAP, GAP, and other food safety certification pathways, this library covers water safety, worker hygiene, premises access control, materials receiving, substrate handling, building and grounds maintenance, harvest and staging practices, cleaning and sanitation, and chemical safety.

This isn’t a generic checklist. Each document is a real, detailed operating procedure, the same standard used to guide employees, pass food safety audits, and build a genuinely compliant operation from the ground up. Every SOP is delivered as a fully editable Word document, so you can fill in your facility’s specifics, rename it as your own, and put it to work immediately.

Whether you’re building your first food safety program, training staff on day-one procedures, or preparing for MGAP, GAP, or organic certification, this library is the operational backbone every serious food safety compliance effort is built on.

Bundle credit: this purchase counts toward a Farm Launch(TM) engagement within 90 days - see Farm Launch for details.

The Grow Barn Complete Plan Set
$650.00

A large-scale commercial mushroom fruiting facility, delivered as a complete, real-world plan set. The Grow Barn is a 106' x 110' barn-style structure built around six dedicated grow chambers, capable of an estimated 4,800 lb of fresh mushrooms per week in continuous rotation.

This is an actual Farm Launch™ plan, the same drawings and planning logic used in a real client engagement, not a generic template.

Includes:

  • Full Facility Layout (complete room-by-room floor plan)

  • Builder Plans A, B & C (structural framing and truss engineering)

  • Product Overview (the story and vision behind the design)

  • Complete Plan Set (a full walkthrough of every drawing, a phase-by-phase Construction Overview, and financial capacity detail)

Built as a genuine barn structure, which often simplifies permitting and zoning in agricultural settings, and gives contractors unfamiliar with mushroom facilities a familiar shape to work from.

This package gives you a massive head start, not a finished permit set. Local engineering review and permitting are still required before construction, especially at this commercial scale.

Want the full consulting experience instead? Explore Farm Launch™.

Plan sets, financial models and SOPs drawn from real operations. Qualifying purchases count toward Farm Launch™.

The Hobbit Hut: Complete Plan Set
$250.00

A complete homestead-scale mushroom fruiting structure package: a personalized product overview, a full architectural plan set with real construction drawings, a phase-by-phase build sequence, and financial detail covering yield, revenue, and payback timeline. Includes three print-ready architectural sheets (elevations, sections, floor plan) suitable for handing directly to a contractor.

Substrate Production SOP
$150.00

A complete, real-world guide to running mushroom substrate production from start to finish: daily operations checklist, substrate mixing ratios and moisture targets, grain spawn production, block inoculation workflow, and a full super-pasteurization SOP with exact temperature and timing specs.

This is built for anyone planning to produce their own substrate rather than order pre-inoculated blocks in, whether that’s a homestead operation getting serious about production, or the early groundwork for a licensed, certified facility. Every step reflects real working practice, not theory: exact ratios, exact weights, and the technique details that only come from years of actually doing this.

Delivered as a fully editable Word document, ready to adapt to your own facility and operation.

Bundle credit: this purchase counts toward a Farm Launch(TM) engagement within 90 days - see Farm Launch for details.

Already own one of our products? It counts toward Farm Launch™.

The products you've bought aren't a separate path from working with me directly. They're a real first step toward it.

Product credit

01

Buy and use a product

Any of the six products above qualifies.

02

Start within 90 days

Begin a Farm Launch™ engagement within 90 days of your original purchase.

03

Pay only the difference

The full purchase price comes off the Farm Launch™ price.

Qualifying products: The Grow Barn, The Hobbit Hut, the Feasibility Pro Forma & Financial Model, the Basics Financial Model, the Complete Food Safety & SOP Library, and the Substrate Production, Spawn & Pasteurization SOP.

Common questions

Before we begin

Free feasibility quiz

Not sure you're ready for a feasibility phase?